Blue sidewalk sign with shell illustrations and the text "Shucked & Topped" written in white, placed on a sidewalk next to a wooden bench and gray stone wall.

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Shucked & Topped

Shucked & Topped offers a revolutionary dining experience by delivering gourmet, ready-to-bake oysters straight to your freezer. Leveling up both casual dinners and special events with a touch of sophisticated elegance. Prioritizing consistency, customer satisfaction, and convenience. Their commitment to excellence ensures that every oyster, whether enjoyed at home or at a special event, exceeds expectations.


Strategy, Branding & Package Design - Maya Studios

Project Goals:

Shucked & Topped needed a vibrant and enthusiastic brand identity that conveys convenience and high quality, without appearing tacky, cheap, or untrustworthy. The brand must resonate with busy oyster enthusiasts, demonstrating that high-quality, freezer-friendly food can effortlessly level-up any dinner party. With dreams to expand into supermarkets nationwide across Australia, the brand identity should be clear, enthusiastic, and sophisticated.

A person is sealing a cardboard box with packaging tape using a tape dispenser, with the box labeled 'Slucked & Topped' and decorated with drawings.

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Cartoon oyster character with a smiling face, holding up a peace sign, and a speech bubble saying "Tasty Oyster Apps!"
Person wearing a gray jacket carrying a beige tote bag with blue handles, featuring a blue outline of an irregular shape and the letters "S & T" inside.
A dining table with empty glasses, plates, and bottles, with a person pouring a bottle of white wine into a glass. The table has multiple plates and glasses, indicating a meal or gathering.

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