Two baseball caps, one yellow and one beige, with the word 'LEX' on patches, are resting on a polished wooden surface outdoors with blurred trees in the background.

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Lex Barefoot

Lex Barefoot Shoes is all about helping kids seek adventure, explore the outdoors, and experience joy, all while in the comfort of high-quality, affordable barefoot shoes. LEX Barefoot is dedicated to giving kids a strong start in life with the expertly designed shoes that feature ZERO drop, wide toe boxes, and flexible soles. These shoes ensure growing feet stay active and connected to the earth.


Strategy, Branding & Product Design -
Maya Studios
Website - Blab Creative
Photography - Blake Vince

Project Goals:

As an ever-growing brand, the goals remain consistent: to create shoes and clothing that are not only great for kids’ health but are also super cool and appealing. We aim to make products that kids are excited to wear. The brand is all about staying fun, adventurous, and supportive.

Close-up of three pairs of children's legs and feet wearing sneakers and socks, sitting on a wooden log outdoors on a dirt ground.

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A young child in a white t-shirt, beige shorts, and black sneakers stands on rocks at the beach, looking towards the ocean with a pier in the background under a clear blue sky.
A young child in a gray T-shirt, red shorts, red sneakers, and a beige hat pushing a yellow toy dump truck outdoors near a wooden play structure.
Abstract graphic with a dark pink circle and a dark pink X on a light pink background.

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