Modern living room with beige sofa, orange and black-and-white striped pillows, white wall with two crumpled blue fabric art pieces, black bar stools, white cabinet, indoor plant, and large window with balcony view.

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Harrogate Lane

Harrogate Lane is a bespoke off grid accommodation for sophisticated people that want to unwind so that they can find JOY. A place where people feel happy and safe in. Putting Harrogate on the map is this smart home accommodation. A place where you can duck off down the freeway for the weekend and unwind with your partner or friends. Immerse yourself with the farm life or head on out to the local wineries the options are endless. Working with Samantha Costello and Felicity Baj we were able to create a brand identity to suit the beautiful location.


Brand Strategy - Maya Studios & Lexicon
Branding - Maya Studios
Website - Nick Timms

Project Goals:

An edgy and premium brand identity that communicates sophistication and relaxation without blending into what already exists in the market. Standing out as a brand, we needed to tune into Harrogate Lane’s unique personality, focusing on creating a brand identity that matches the beautiful space already created. To do so, the branding must be edgy, refined and confident.

A graphic with a blue background featuring a white bowtie symbol in the center, encircled by the text 'HARROGATE LANE' repeated twice.

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A dark wine bottle with a geometric blue and black label, placed on a rough wooden surface near a large clay pot, with sunlight casting shadows.
Person holding a yellow and blue tote bag on an airport moving walkway
An open magazine with a two-page spread. The left page has text about bespoke accommodation and relaxation, with the words 'unwind' and 'joy' highlighted in blue. The right page shows a woman with long hair in a white sweater, standing outdoors near a tree, holding a drink.

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