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Double Bay Pilates

Double Bay Pilates is a tower reformer Pilates studio that supports and extends individuals with a long term love for health and fitness. It is a studio that you will love, that welcomes you, helps you move and loves your hard work.

As a business emerging into the space, the Pilates studio needed to speak to hard-working individuals to show them that they can get the most out of their workouts with on-going support and motivation from the studio. With the goal to support and encourage every individual in a way that they need it most.


Strategy, Branding & Product Design -
Maya Studios
Website - Failte Studio

Project Goals:

To create an authentic brand identity that communicates understated elegance with a bit of fun. In order to stand out as a brand, it’s important that we tuned into Double Bay Pilates unique personality, focusing on attracting hard-working individuals looking for connection, authenticity and a hard workout.

Section Styles full

Section Styles full